Joanna Caraballo Serrano

Paris-based marketer with experience in the digital services for the tech industry.

Specializing in B2B Marketing, Partnerships Management, and Media Production in SaaS, I excel in advertising and tech event production. Formerly a photographer and art marketing researcher at University Paris 8, I shifted to fashion marketing and tech event coordination in 2018. I've onboarded 500 international brands in a marketplace, managed B2B fashion buyers, and led VIP experiences during Paris Fashion Week.


My expertise includes content strategy, brand strategy, event marketing, and consumer trends in luxury fashion and tech. Since 2019, I've managed partnerships and ad spending for top B2B clients, and crafted go-to-market strategies for new product launches with clients like ShapeShift DAO and Konverso AI.


Clients

American Cancer Society, Alliance Française of Puerto Rico, Galerie Avant Gartiste, Playtime International Tradeshows, Tranoi Online, LISAA Mode Fashion School in Paris, Octobre-Éditions (Sézanne), Smart-Chain, ShapeShift DAO, Konverso and Libertai.


Publications

Noticel, IN Puerto Rico Magazine, GFR Media: El Nuevo Dia & Primera Hora.


Small Story

Since 2021, I've been privileged to attend international tech events in Amsterdam, Barcelona, Paris, Berlin, and Bogotá and speak at ETH Barcelona and NFT.NYC London conferences about art for social impact, and Spanish-speaking women artists in the NFT world. I've been collaborating with projects like Cryptomurals, TheGalleryDao, and Metaversité at the intersection of art, AI, and web3.

Exploring 62 cities through the last 5 years of extensive travel across 15 countries has given me an expanded economic and cultural view.

With Love

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